• Vision

    We will build a personal care brand that encourages a more self care driven culture.

  • Mission

    Our mission is to promote and encourage people to practice self care in order to feel rejuvenated, less stressed, and taken care of. We believe in putting yourself first and caring for your physical, mental, emotional, and spiritual needs.

  • Purpose

    Boost self-love, improve overall health, and decrease stress.

Meet the Owner

Hi! My name is Ashley, the owner of Jaide. I have always had a passion of skincare and self care. I would often make my own products for myself, family, and friends. One day, I decided to expand my knowledge and educate myself in cosmetic formulation and share my love with the world. Let's take care of ourselves one self care day at a time!

  • Quality

    We strive for the utmost quality and product excellence. We look for quality ingredients to produce a quality product for a memorable experience.

  • Simplicity

    We believe in the power and beauty of simplicity through formulation and design. We aim for products that are effective and free of complication so you can focus on your self care experience and how you feel.

  • Integrity

    We strive to operate our company with honesty, transparency, and strong value principles.